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Complex products, real users.

Internal tools people have to use, B2B software and the systems that help teams decide what to build. Each case says what was mine, what I decided and what it changed.

--case-mango-auraB2E · Enterprise · 2023 – now

Many tools → one product.

MANGO AURA

The internal product behind mango.com. Many legacy tools per workflow, unified into one product for the teams that run the online store.

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--case-agentic-design-opsAgentic system · Design Ops · 2026 – now

Every challenge passes the gates.

Agentic Product Framework

A framework and a team of agents I designed from scratch, so product squads decide what to build before building it. Every squad in its domain runs on it.

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--case-sin-fomoSide project · B2C · 2026 – now

Newsletters, picked for your goals.

Sin FOMO

From the newsletters you already get, AI picks what best fits your goals and what you want to learn. One daily selection. Built solo, in private beta with 10 testers.

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Past experience · where the craft was built

--case-forcemanager2016 – 2021

Reporting moves from laptop to phone.

ForceManager · B2B · Sales CRM

A mobile-first CRM for field sales teams. Where I grew from interface designer to leading design in marketing, from the app to the pages closest to revenue.

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--case-landbot2021 – 2023

Integrations without a single webhook.

Landbot · Web + Product · Integrations

Two chapters at a no-code chatbot company: migrating the site and its SEO-critical blog to Webflow, then designing integrations non-technical users could connect without a single webhook.

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Other · freelance

Where the original is confidential, screens are recreated or replaced by diagrams, with no real business data. MANGO metrics are shown as proportions, not as revenue.