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--case-agentic-design-opsAgentic system · Design Ops · 2026 – now

Agentic Product Framework.

Every challenge passes the gates.

A product framework and a team of agents I designed from scratch, built on Amplified Intelligence (AI). Squads decide what to build before building it, and every squad in its domain runs on it.

  • Leaner projects, shared knowledge
  • Metrics that move the needle
  • Continuous improvement
  • Next: every online squad
Role
Founding Designer · creator of the framework and CASTLE
Team
My current squad at MANGO (SCALE, Experimentation & Growth)
Timeline
2026 – now
Status
Live testing

Fig. 1 · Agentic system · Design Ops

My role

Founding designer: I created and implemented the framework, and designed and implemented CASTLE.

Built inside SCALE, MANGO Online's Experimentation & Growth domain, for the product squads that decide what to build next.

  • 01

    Deep discovery of what digital product teams really need, before designing anything.

  • 02

    The phases, gates and guardrails: the sequence no squad can skip.

  • 03

    Orchestration: the agents and skills that add real value to the framework, and nothing more.

  • 04

    Rollout and live testing in GitHub repositories, on real work.

My role, block by block

TeamDesigned and implemented by me, validated and reviewed together with the PO Lead, who owns the product side. The squads bring the challenges; the framework makes sure decisions pass the gates first.

Context

I started in one of SCALE's squads, working for the visual merchandising users: the people who run product promotion and visibility on the web, from product pages and listings to menus and regionalization.

Then Amplified Intelligence arrived, and with it the chance to create cross-cutting opportunities for SCALE's two squads. So we formed a third one: to improve processes, speed up low-uncertainty projects with AI, research how to solve the high-uncertainty ones, and make teams more efficient.

As founding designer I also mentor and follow up the designers of SCALE's two squads, running design critiques, co-creation sessions and AI workshops.

Problem

Three gaps kept showing up:

  • The real problem

    A mindset of continuous featuring. New features kept coming without stepping back to ask whether the system and the current workflows actually worked.

  • Speed

    Delivery and implementation slowed by legacy technology: data that wasn't connected or integrated with the tools teams use today.

  • Measurement

    How do you measure internal tools? Nobody had a good answer. So we defined one.

The system

Three phases, every one with its gates.

A challenge only moves forward when it passes the gate in front of it.

Now ridingDISCOVERFrom challenge to experiment.
■ Discover□ Create□ Measure

Discover · Live

G0Is the challenge worth it?
G1Problem and metrics before solutions
G2A hypothesis worth testing
G3The success signal, set before any data

→ An experiment ready to build

Create · Live testing

Handoff to dev, or vibe coding
Measurement built in from day one
G4Ready to go live?

→ A solution in production

Measure · After Create

Read the signals
G5Persevere, pivot or stop, with evidence
Learnings feed the next Discover

→ A decision, and a learning

These are the headlines. The details, in an interview or working together.Let's talk ↓

Key decisions

  1. 01

    Discovery before any agent.

    Before designing a single agent, a deep discovery of what product teams actually needed and where their time went. The framework answers those needs, not the other way round.

  2. 02

    Gates and guardrails before agents.

    An agent adds nothing just by being there. It adds value when it has a gate to enforce, so the gates were designed first and the agents came after, only the ones that add value.

    trade-off: Less to show at first: gates are rules, not features.

  3. 03

    CASTLE instead of adapting HEART.

    HEART was built for consumer products, where users choose. In internal tools they don't, so adoption and retention lose meaning. Measuring an internal tool with consumer metrics gives the wrong answers with confidence. CASTLE measures what does change: cognitive load, efficiency, errors.

    trade-off: A framework nobody knew yet, so it had to be explained before it could be used.

  4. 04

    Test live, one phase at a time.

    Each phase is tested live in real GitHub repositories, on real work, before the next one ships. Teams adopt it without stopping what they're doing.

    trade-off: The system is incomplete by design, and we say so.

Craft

CASTLE, how we measure internal tools.

Six pillars built for software people have to use, not software they choose.

01 / 06 · Efficiency

Cognitive load

The mental effort a task takes.

Overload multiplies errors and drags efficiency and satisfaction down.

Fig. 2 · The six pillars of CASTLE. Select one to see what it measures.

Outcome

Leaner projects, shared knowledge

Projects optimised end to end, and a knowledge base every team builds on.

Metrics that move the needle

Squads start from the metrics that add real value, not the ones that are easy to count.

Continuous improvement

Follow-ups with users to keep improving CASTLE's attributes. Continuous improvement in its purest form.

Next: every online squad

Already in 100% of SCALE's squads. The goal: replicate it and integrate it into more teams, up to every online squad.

Reflection

The agents aren't the 10x. The decisions they protect are.

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